<CRACKER PACKAGING DESIGN>


This project is a branding and packaging design for saltine crackers. The focus was on giving the crackers more of a sense of value rather than just quantity satisfaction. In the market, most cracker brands go for the route of quantity and cheapness. For Bon appetit,crackers are not just a food to fill your stomach, it can also be a treat and an experience. Bon appetit is designed with a focus on creating high quality, premium crackers so that consumers can feel the quality and taste by enjoying a small piece of cracker.


这个项目是为苏打饼干进行品牌与包装设计。 注重于赋予饼干更多的价值感,而不仅仅是数量上的满足。在市场上,大多数饼干品牌都会选择量大而便宜的路线。饼干不仅仅是填饱肚子的食物,它也可以是一种享受和体验。这个品牌的设计注重于打造高质量、精致的饼干,让消费者可以通过享受一小块饼干来感受到品质和美味。